Co-founder · Art Direction · Editorial Design · Social Media

Blindeye Magazine

Photo by Armin Prinsloo

Project snapshot

An independent editorial project created to spotlight emerging South African creatives, stories and ideas that often went unnoticed.

Independent magazine · Print & digital · South Africa

Roles

Co-founder & Co-editor
Editorial Direction
Art Direction
Editorial Design & Layout
Writing & Editing
Creative Production
Contributor Coordination

Duration

2019–2022
2 print editions · Online platform, 2020–2022

Tools

Adobe InDesign
WordPress
Google Workspace

Behind the pages.

  • The brief

    We created Blindeye to draw attention to stories and creatives that often went unnoticed, playing on the expression "to turn a blind eye."

    At the time, we felt that the same established names appeared repeatedly in South African media. We wanted to make room for emerging artists, writers and independent brands

    Alongside this, we wanted to create a space for conversations around topics such as ecology, feminism, masculinity and sexuality.

  • Editorial Direction

    Both the print editions and our online platform brought together a network of writers, photographers, illustrators and other creatives. Across the two print issues, we worked with more than 20 contributors per edition, commissioning and editing work around a shared editorial direction.

    Each issue also included two editorial fashion shoots featuring local designers. Maria Stallmann and I developed the concepts and art directed the shoots together, from styling and location scouting to coordinating collaborators and overseeing production.

  • Art Direction & Production

    We collaborated with independent South African fashion and jewellery brands including Atlas Label, Hannah Lavery and HempLove, as well as photographers, stylists and other creatives.

    We also had the opportunity to work alongside stylists such as Blomboy and photographers including Armin Prinsloo, Marguerite van Eeden and Marlé Retief.

    Visually, we looked to publications such as Kinfolk, Cereal and The Gentlewoman. We wanted Blindeye to feel quiet and minimal, allowing the photography and writing space to breathe. Playing on the magazine's name, we used a handwritten logo and cursive section titles, later adapting the same visual language for the online platform.

  • Reflection

    Looking back at BlindEye, I still find it difficult to believe that we pulled it off. In many ways, we were simply two students trying to create the kind of magazine we dreamed of working for one day, because we couldn't quite find it around us.

    Maria and I met in our French lectures, and our shared interest in French publishing shaped the project from the beginning. We loved the sense that print could still be something tactile, considered and worth keeping, and wanted to bring some of that spirit into Blindeye.

    More than anything, the project taught me what kind of work I enjoy: collaborative work that brings together people with different skills and perspectives to create something none of us could have made alone.


Eventually, life pulled us in different directions and the magazine came to an end. I'd like to think Blindeye isn't gone forever. If we ever returned to it, we'd do so with more experience, and probably a little more perspective.

Print Edition I · Spring 2019

Print Edition II · Summer 2020

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